
Large Scale Experiments Webinar Series - Damon Centola
Cambridge-INET, Prof. Sanjeev Goyal and Dr. Frederic Moisan are hosting a series of webinars on "Large Scale Experiments". The fourth webinar of this series will be given by Damon Centola (University of Pennsylvania) on "Large Scale Network Experiments on Tipping Points in Social Norms".
Abstract
Theoretical models of critical mass have shown how minority groups can initiate
social change dynamics in the emergence of new social conventions. Here, we study
an artificial system of social conventions in which human subjects interact to establish
a new coordination equilibrium. The findings provide direct empirical demonstration
of the existence of a tipping point in the dynamics of changing social conventions.
When minority groups reached the critical mass—that is, the critical group size for
initiating social change—they were consistently able to overturn the established
behavior. The size of the required critical mass is expected to vary based on
theoretically identifiable features of a social setting. Our results show that the
theoretically predicted dynamics of critical mass do in fact emerge as expected
within an empirical system of social coordination.
Event Date: Thursday 9th July 2020
Time: 02:00pm - 03:00pm
Event Contact: Marion Reusch - inet@econ.cam.ac.uk
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